LAMC: Music Industry Tips #3

Tip #3: The best idea is going to come from a 15-year old.

Toy Hernandez, producer for the latest hit machine out of Monterrey, Mexico 3BallMTY (Tribal Monterrey), and Sebastian Krys, producer for La Santa Cecilia, Kinky, Shakira and various other Grammy winning artists, talked about being a producer of a certain age and experience at LAMC in NYC in July.

Krys said, as a producer, “you have to stay on top of the game, and the way that you do that is by accepting that the best idea is going to come from a 15-year old, it’s not going to come from you and your experience.” 

This may be hard to accept, but it’s true.  You should recognize that new ideas drive the industry and that your contribution is to refine them and get the most out of them.  “Those days are gone, my friend,” he said, and then roused the audience by calling for artists to make up their own formats, song lengths and album lengths, which earned him a few minutes of applause and approving heckles.  If you are moved to create something, he urged, don’t let the form hem you in.